Benefits of Online Marketing

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benefits of online marketing

I really like using the internet to run my business because of the numerous benefits of online marketing the internet affords us.


The first time I came across the term online marketing, it was on a Saturday night when I was still in my second year of university. I wanted to find a way to make money because I was tired of asking my parents for allowance. So I began searching the internet for ways to make money and came across an article or a sales page by Onome Maureen, an internet marketer.

After reading what she had to say about online marketing, I was hooked.

I liked the idea of marketing online because of the freedom it affords me. There are so many benefits of online marketing and I am going to list them here for you.

Global Market

Through the power of the internet, and seeing that it is everywhere, you are instantly connected to literally the whole world. If you look at the normal brick and mortar store or businesses, you will notice that their market usually consists of the people around them physically; unless they have an online store, the probability that they can reach a global market is very slim.


Because of its broad reach, you can attend to many customers at once; which cannot be done with the normal brick and mortar store.

Open 24/7

Since the internet does not close by 5pm, you can keep on marketing your product all day – even while you are asleep.


Starting an internet business is one of the cheapest ways to start any business. It has little or no start-up capital – except maybe you domain and web hosting fees. Even that can be gotten freely because some web hosting companies offer free domain and hosting.

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Time Effective

It also takes little time to start an online business. You can literally start an online business in less than one hour.


Because of the power of the internet, the process from acquiring customers to marketing to them can be automated. You literally don’t have to be there to do these things. Set them up once and the internet does the rest for you.

These are just few of the many advantages internet marketing affords you. If you are looking to start a business and you have no startup capital, I would suggest you start by using the internet. It does not matter what kind of business you want to run, utilizing the internet will give your business more reach for your business and freedom for you.

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